About Critelytics - Critelytics (CRIT)
AI-Powered Intelligence for Consulting Excellence
Our company Critelytics (CRIT) is a nascent company whose idea was founded in 2022 and began to turn from an idea to a reality in 2025, transformed into an AI-powered platform that automates organizational assessment and strategic planning.
Built on 40+ years of proven methodology, enhanced by cutting-edge technology, we enable organizations worldwide to evaluate and develop their capabilities, governance systems, and projects with unprecedented efficiency and accuracy.
Our Mission - Enabling institutional excellence worldwide
To enable various institutions to evaluate and develop their institutional capabilities, evaluate and develop their governance systems, evaluate and develop their projects, and enable leaders to design their strategies and rationalize their decisions in a way that ensures the survival and advancement of their institutions.
Our Difference - What Sets Us Apart
Built on decades of methodology expertise, enhanced with cutting-edge AI technology.
- Unique Standards. Our standards are used to assess and analyze the organizational capabilities, governance systems, and projects of different organizations and to design their strategies and action plans, while most other criteria are used to compare organizations within organizational excellence competitions.
- Comprehensive Approach. Our standards are characterized by totality and comprehensiveness that depends on the knowledge and methodology of our experts that enabled them to design the integrated and balanced overall model of the institution, dividing this model into main sections, each section into comprehensive variables, and each variable into measurable indicators.
- AI-Powered Efficiency. We've built our 40+ year methodology into an AI-powered platform that enables organizations to assess and develop themselves in record time at significantly lower cost.
Leadership
Dr. Abd Al-Mu'ti Assaf
Founder & Chief Methodology Officer
Dr. Ahmad Assaf
Co-Founder & Chief Technology Officer
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Our offices
- London
Beaufort Street
SW3 2XD, London, GB