Case Study - Optimizing multi-division logistics operations through unified intelligence

Overview

Fannoun has built a strong reputation in Jordan's transportation and logistics sector as a trusted family-owned enterprise. The company comprises three distinct divisions serving different segments of the freight industry: liquid goods transport, dry goods and container operations, and tire distribution.

With a fleet of over 200 vehicles and ambitious plans to scale operations, Fannoun faced the challenge of managing three separate divisions with inconsistent processes, communication gaps, and suboptimal resource allocation. Each division operated somewhat independently, leading to missed opportunities for synergy and efficiency.

Our CRIT Method™ platform conducted a comprehensive organizational analysis across all three divisions, examining workflow patterns, communication structures, and resource utilization to identify integration opportunities.

The Challenge

Fannoun's multi-division structure presented unique operational challenges:

• Departmental Silos: Limited coordination between liquid goods, dry goods, and tire distribution divisions
• Resource Allocation: Inefficient fleet utilization and scheduling across divisions
• Inconsistent Processes: Different operational procedures creating confusion and inefficiency
• Communication Gaps: Delays in information sharing affecting customer response times
• Growth Planning: Scaling to 200 modern trucks while maintaining service quality

What we did

Our AI-driven analysis revealed that 40% of fleet downtime was attributable to poor cross-division scheduling, while 30% of customer delays stemmed from communication inefficiencies between divisions. The assessment identified specific integration points that could dramatically improve operational efficiency.

Implementation & Results

The integration strategy was implemented over 7 months, with careful attention to preserving each division's specialized expertise while creating synergies through unified systems. The family ownership structure facilitated smooth change management across all divisions.

Fannoun now operates with a unified scheduling system across all transport divisions, optimized resource allocation, and significantly improved operational efficiency. The company is well-positioned to achieve its growth target of 200 modern trucks with enhanced service quality and reliability.