Case Study - Accelerating business licensing through AI-powered organizational assessment

How Jordan's Ministry of Industry and Trade reduced business licensing processing time by 65% through comprehensive organizational transformation.

Client
Jordan Ministry of Industry and Trade
Year
Service
Organizational Assessment, Digital Transformation

Overview

The Jordan Ministry of Industry and Trade approached Critelytics facing mounting pressure to improve business licensing efficiency and trade facilitation processes. With 1,200 employees across 15 regional offices, the ministry was struggling with complex bureaucratic workflows that were creating significant delays for businesses seeking licenses and permits.

Citizens and business owners were experiencing average wait times of 3-6 months for licensing approvals, leading to frustration and economic inefficiencies. The ministry recognized the need for comprehensive organizational transformation but wasn't sure where to start.

Our AI-powered assessment platform conducted a thorough analysis of the ministry's organizational health, examining communication patterns, process workflows, and governance structures across all departments and regional offices.

The Challenge

The ministry faced several critical challenges:

  • Process Bottlenecks: Complex approval workflows with unclear accountability
  • Communication Gaps: Poor coordination between regional offices and central headquarters
  • Manual Systems: Over-reliance on paper-based processes and legacy systems
  • Inconsistent Standards: Different procedures across regional offices
  • Staff Overload: Uneven workload distribution causing burnout

What we did

  • Comprehensive Organizational Assessment
  • Process Mapping & Analysis
  • AI-Driven Workflow Optimization
  • Digital Governance Framework
  • Change Management Support

Our assessment revealed that 40% of processing delays were caused by redundant approval steps, while 35% stemmed from poor communication between departments. The AI analysis identified specific bottlenecks and provided actionable recommendations for streamlining operations.

Implementation & Results

The transformation was implemented in phases over 8 months, with continuous monitoring and adjustment based on real-time data from our platform.

Reduction in processing time
65%
Improvement in coordination
40%
Increase in citizen satisfaction
55%
Full implementation timeline
8 months

The ministry now operates with a digital-first approach, standardized processes across all regional offices, and clear accountability measures that have dramatically improved efficiency and citizen satisfaction.

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